Notably, of the top 4 social media platforms, 3 are owned by Meta. The best source for getting stats on the biggest social media platforms is direct from company statements and earning announcements. Which are the most popular social networks by demographics (age and gender)?
#The minutes play summary download#
Join Smart Insights as a Free Member to download our digital marketing plan template todayĪccess the Free digital marketing plan template Q2. Our popular marketing planning template is structured across the Smart Insights RACE Framework. However, with growth continuing in 2022, there may be more at play than just the initial lockdown trends. The increase came after a couple of years where growth had seemed to slow down, this behavior was attributed to changes in user behavior due to the lockdown. Notably a monumental increase in online and digital activities. In addition to business as usual, a special report by Datareportal in July 2020, examines changes in social media usage during the beginning of the COVID-19 lockdown period. This chart, by Datareportal, summarises the importance and growth of social media today. In this post, we focus on the social media data which starts at slide 78 in the report.
It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate.
#The minutes play summary full#
The full report from Datareportal contains a huge amount of insight collated from different data providers across 200+ slides. The average daily time spent using social media is 2h 27m.4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months.More than half of the world now uses social media (58.4%).How many people use social media?Īs per the Datareportal January 2022 global overview we can see that social media growth has continued to increase: It's particularly interesting how far some countries are diverging in terms of social media use, and surprising that Western Countries are lagging a fair way behind in adoption rates. It's a great download for including slides for your presentations. What is the overall popularity of social media compared to internet use globally?ĭatareportal regularly updates its massive global compendium of social media statistics, which gives some great insights into the world of social media. What are the most popular times for consumers to use social media suggesting the best times to post? How do consumers interact with different post formats in social media? What are the different engagement metrics based on consumer behavior when using social media? How do social users interact with brands when selecting products and services? Which are the fastest-growing social networks? What is the overall popularity of social media compared to internet use globally? This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2022 global overview. We'll keep this post updated during 2022 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. The average daily usage is 2 hours and 27 minutes (January 2022). Research by Global WebIndex that we reference in this article shows that globally,ĥ8.4% of the world's population uses social media. Networks vary in popularity with different demographics and they're still evolving.
Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms
0 kommentar(er)
